Eric Micheals has left blockchain and AI-driven start-up AllDigital Specialty to become CUO at Attune, The Insurer understands.

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The executive had been CUO for Hiscox USA before taking the role of CUO and COO at AllDigital last November.

Sources said the parting of the ways was amicable and AllDigital would not look for a replacement in the CUO role, but is instead seeking a production-focused leader as it looks to scale up its existing offering and add distribution partners.

Micheals joins Attune as the digital MGA continues to build out its platform and looks to add new products, using data and technology to underwrite risks.

The firm, which is led by CEO James Hobson, reached a milestone last year as it hit $100mn in annual premium volume.

As previously reported, in October this year Attune unveiled a significant new relationship with Randall & Quilter subsidiary Accredited Surety and Casualty to provide paper for its programs targeting small business owners.

Reinsurance capacity behind the fronting hybrid carrier is led by TransRe.

The business owners’ policy program – BOP+ – adds 135 new classes, additional coverages and expanded underwriting.

Coverages will include property, general liability, crime and equipment breakdown coverage.

Attune – which is a joint venture between current owners Hamilton, AIG and Two Sigma – already managed a business owners’ policy program.

It claims that its platform enables a “frictionless experience” for brokers to serve small business customers in a matter of minutes with tailored products.

In August this year this publication revealed that AllDigital Specialty, led by CEO Athula Alwis, had partnered with Axis Insurance to build its production platform as it looked to release its first management liability policy on paper provided by the carrier.